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It's About Experience

Since 1971, our team of fun loving, hard working production pros have been weaving our creative path serving businesses and people. 

From a production crew on the first Fiesta Bowl in Tempe and promoting 1919 Market Street in Philly; shooting latest technology in Connecticut, broadcasting live surgeries at the HOAG institute in Irvine; to capturing exploding gas cylindars with .50 cal rifles in the desert heat at 17,000 frames a second, it's been a hot ride. We thank our many clients for their trust, innovative projects and fun times.

And we'd like to think that we really care about our clients, about their success and growth, for it's not all about the budget - it's about the relationships and results.

Many companies do a lot of productions, most are larger than us, but we like being small and efficient. We're strong on our customer service from that first inquiry through the last thank you - it's paramount to us. You have a need, we have a passion.

Producing with PS/A

1) From one of our first productions in the 70's we saw one line that has always stuck with us. "There is no substitute for advance planning."  Think about your project, and ask yourself:

a) What is my audience / Who am I trying to reach? You need to define exactly who gets the message of this productionother wise missing the mark can be an expensive waste of time and money.

b) What am I trying to do to them?  Are you making an introduction to your company and product? Are trying to introduce a new product? Educate them? Train them? Update them? Just keep in touch? Knowing this wil help define your message.

c) What do I want them to do?  Do you just want them informed or do you need a response? Do you want them to buy something? Do you want a referral from them or feedback? A call to action is always paramount in your planning.

As with everything in life, it all comes down to time and materials. The more a production company has to create materials, drag information from a client through endless meetings and interactions, the less prepared a client is... the more it's going to cost. Make sure you have a start on things.

a) Assign one person to spearhead your project. Committees don't make a good point of contact for a production. Give them knowledge of the project, its goals and needs and give them authority to make decisions.

b) Gather your materials. Make as much available to the production company as possible. This includes previous video materials, graphics including your logo, product logos, your charts, photos to be used (or a list for shooting), Clean up your facility and people if shooting is to be done at your location, and have any executives and managers ready and prepped for their on camera appearances.

c) If you don't have a script, have an outline. Nothing wastes more time than a script writer trying to build from scratch a complete, comprehensive overview of your company, your history, your story, your products and all related information. Give them a good starting point as well as your list of goals and expectations so everything can be woven into a cohesive, efficient and successful production. We're accustomed to writing a script or refining an idea.

d) Develop a basic budget. A production group can spend a lot of time accurately developing a budget for you. They need to look at many things such as: is the project indoor, outdoors or both? (which affects lighting needs) Are you using a voiceover or on camera talent? How many people from your group will be on camera? What additional elements are required such as animation, special graphics, custom music, etc.? What materials already exist that might be needed and altered? We will ask the question of how much - not to know who much we can charge, but how much we can do. 

There are a lot of tools in the chest so, if you have a $8-10,000 budget we can do certain things. If you have $20-30,000, we might not need that much but we do more. If you think you want an epic with a Spielberg touch but only have $800....we might suggest you get your brother-in-law to do it because it wont' happen. 

If you have the budget and it makes sense, we'll suggest using a camera jib or Steadicam. If custom music fits, we might suggest that. There are times a professional on-camera talent gets the job done better than using your CEO or plant manager who has never been on camera and can't remember lines or read a prompter. (which adds editing time)

We mention all of this as a start to get you thinking about your project. A quality, successful project is not developed in a vacuum, It takes a lot of time, Probably tens of thousands of dollars of equipment, and personnel with decades of appropriate experience. This is your company, your image, your products and money and you need to get the most for your efforts. We're here to help you, and after nearly 50 years in the business.... we probably have some ideas.

We're the first to admit, we're a small boutique style production company. Not one that's on the lips of every marketing manager in the universe but considering the fact we've done successful projects for some of the largest companies in the world -we're thrilled (And so were they. Read their reviews and feedback) Companies like Framatome/AREVA (world's largest nuclear company), Intel (world's largest semiconductor company), D.R. Horton, (country's largest homebuilder), Standard Publishing (world's largest religious publishing company), Swift Transportation (country's largest LTL trucking company), Maxim Crane (world's largest crane company), UnitedHealth (world's largest health company), and many others of worthy note from S. Korea, Saudia Arabia, Spain, Canada, Germany and Italy. 

We take our experience with them and apply it to every project we work on.

How does a project progress?:
* Intial meetings or discussions about the project and its objectives, format and extras
* A Production Agreement laying out the particulars of the project and its budget
* A script to work by - it is the blueprint for any production
* A shot list to align visual materials with the narration. It also outlines locations, graphics, materials and other particulars
* Selection of a voice talent and recording the script & customer music if warranted
* Designing any needed graphics and animation elements
* Shooting location materials per the developed schedule 
* Capturing video and audio material into the edit system and organizing the timeline
* Creating a rough cut of the program for client review before adding all effects
* After client approval or with refinements, a final output per the format to be used.
* Final development of any packaging or supplimental materials

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