It has been said:
"Something interesting happens when you don't market - NOTHING"
We've always asked our clients how their website, video, graphics etc. fit into their overall "marketing" plan. For it's the overall plan that dictates what should be done and how, what mediums should be used, the scheduling and mix of events and activities.
Many times people will come to us wanting one thing when they need something else. We always try to give them the product they want but with some thought into it's final use, purpose and expected results.
As we move through the world of technology growth, new options and opportunities arise. People used to do street corner hawking, then flyers and newspapers, radio and TV, then outdoor billboards, signs, and along came the net with email campaigns and Google ads and all the rest.
Having been the agency for some million dollar accounts, we ask a lot of questions and try to build a quality message into every project we do, and we try to cover all those areas of production that work well together.
There are many things, large, small and ongoing which should be coordinated:
Don't miss our HELP page for additional white papers on production.
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products and services to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities specifically designed and intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products or rendering of services.
The best methods of distinguishing between advertising and marketing is to think of "marketing" as a pie, and inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy.
All of these elements must not only work independently but they also must work together towards the bigger objective. Quality, efficient marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.
|Graphics for Marketing - Mailings - Email Blasts - Outdoor||
Whether you're planning a special event, a big holiday sale, a new product release or some special news, covering several media - important.
Coordinated graphics combined on matching email blasts, print ads, direct mail, new special web pages and if appropriate, TV ads - paramount.
The overall effect of a well coordinated campaign can be significant.
PS/A is able to produce each of these items. The campaign at the right was done as part of a special event for a client at the United Nations. We produced everything from the "Save the Date" cards to the tickets, special materials and program guides.
So if your campaign includes mailing pieces, web pages, billboards, truck wraps or skywriting.... let's put them all on the same page.
No project is too small (business cards anyone?) or too large to create something exciting for our clients.
And of course if you want an attention getting logo like this one...
Just contact our Master Designer for ideas on your next marketing program. We'll offer some suggestions to help you get out the correct message and one that's complete, efficient and affordable.
Think about all your marketing AND internal uses:
EVERYTHING you do should be with a positive marketing benefit.
|Graphics for Ads||
If you're looking to coordinate your graphics for ads, outdoor, mailings or the web, a quality designer can do that - and we have for many large companies.
Be it large healthcare groups, major construction companies, book publishers or trade show handouts, we've done been there and done it.
And we'd like to do it for you.
Again, just contact our Master Designer for ideas on your next marketing program. We'll offer some suggestions to help you get out the correct message and one that's complete, efficient and affordable.
Combine our services for a quality campaign and budget saving options:
|Video Business Card/Video Brochures||
In the 80's we were producing the "Video Brochure," but it was in VHS form. Now the digital version is reappearing and it's even more effective.
Our brochures contain not only a quality HD video but an ample amount of space for print information as well. They come in a variety of sizes and are an effective marketing tool for trade shows, to sell at venues for marketing or promotion.
PS/A can produce your content with video, animation, audio and all graphic materials.
Brochures range from the small 2.4 inch to 10" screen size.
It all starts with a plan, a quality script, the right on-camera or voiceover talent, quality graphics and animation elements, and should be coordinated with all your other activities.
|Webcasts / Video Products||
When you've got that new product to market, that new service to tell the world about, video in a number of forms can be exceptionally helpful.
As we've done for some of the largest companies in the world, we can broadcast over standard cable channels or through the web. We can do your executive panel discussion, pre produced customer interviews, technical animations, green screen from one of our studios, or cover your large live event on location.
We can go direct to the web over the wire, use one of our networks of Satellite trucks, or even microwave it back to our studios for broadcast in the right locations.
Marketing in a variety of venues makes sense to reach an audience. And that audience can be the public, your stock holders or employees.
When you're doing a trade show or convention... Quality video production can be a part as it was at SEMICON for us and our international high-tech client ATMI.
Or the surgery webcast for our client Ethicon with Carnie Wilson moderating.
No matter what the product or location, we've been there over the years to assist in producing quality marketing materials. From medical, to pharmaceutical, Nuclear to retail and high-tech.
Contact us and let us put some of our background in marketing, and experience in video to work on your production project.
Some of our marketing services:
- A great format is our Whiteboard or our regular Animation techniques to enhance your marketing
- Promoting a new product or service through Drone Videos for real estate, manufacturing, events
- Trade show Presentation materials including our Print and Mailing services
- Using Graphics for the right supplement for retail, point of sale materials. webcasts
- Employee Training
- Our new Video Brochure for mailings and hand outs
- And our work is all available with Translations for broadcasting and print
- Live Events and special presentations